
This 52-week email marketing campaign is designed to help dental practices encourage existing clients to book services regularly. The campaign highlights seasonal themes, treatment spotlights, and reminders to maximize patient engagement and revenue, especially by leveraging employment benefits before they expire.
Q1: New Year, New Smile (Weeks 1-13)
- Week 1: Happy New Year! – Start the year with a healthy smile. Book your checkup today.
- Week 2: New Year, New You – Explore whitening options for a brighter smile.
- Week 3: Dental Resolutions – Tips for maintaining oral health all year.
- Week 4: Insurance Reset Reminder – Your benefits may have reset-book your next cleaning now.
- Week 5: Why Regular Cleanings Matter – Prevention saves time and money.
- Week 6: Valentine’s Day Smile – Whitening specials to share your best smile.
- Week 7: Gum Health Awareness – Why gum care matters for overall wellness.
- Week 8: Straighten Your Smile – Invisalign consultation offers.
- Week 9: Healthy Snacks for Teeth – Nutrition tips for stronger teeth.
- Week 10: What Is Cosmetic Dentistry? – Boost confidence with simple procedures.
- Week 11: Family Dental Care – Schedule group appointments for convenience.
- Week 12: March Break Reminder – Book kids’ cleanings during school breaks.
- Week 13: Spring Smile Ready? – Get your smile ready for spring events.
Q2: Spring into Action (Weeks 14-26)
- Week 14: Oral Cancer Awareness Month – The importance of early detection.
- Week 15: Spring Cleaning-For Your Smile! – Book your biannual cleaning today.
- Week 16: The Power of a Confident Smile – Teeth whitening for upcoming grads.
- Week 17: Sports & Mouthguards – Protect teeth during spring sports.
- Week 18: Dental Anxiety? We’ve Got You! – How we make visits stress-free.
- Week 19: Mother’s Day Special – Pamper mom with a bright smile.
- Week 20: Summer Smile Prep – Whitening promos for weddings & events.
- Week 21: Floss Like a Boss – Flossing tips for healthier gums.
- Week 22: Father’s Day Checkup – Book dad’s overdue appointment.
- Week 23: Kids & Cavities – How to prevent summer dental issues.
- Week 24: Vacation Ready Smiles – Freshen up before your summer getaway.
- Week 25: Emergency Dental Kit Checklist – Must-haves for summer trips.
- Week 26: Maximize Your Mid-Year Benefits – Don’t let benefits go unused.
Q3: Summer Smiles (Weeks 27-39)
- Week 27: Teeth Whitening 101 – Everything you need to know.
- Week 28: Family Summer Appointments – Book now before school starts.
- Week 29: Sensitivity Solutions – Tips for treating sensitive teeth.
- Week 30: Your Smile, Your Confidence – Cosmetic services overview.
- Week 31: Oral Health for Teens – Back-to-school dental essentials.
- Week 32: Back-to-School Dental Checklist – Get the whole family ready.
- Week 33: Grinding Teeth? – Discussing night guards for better sleep.
- Week 34: The Truth About Braces – Orthodontic options for all ages.
- Week 35: Dental Implants Explained – Secure, long-term tooth replacement.
- Week 36: Straight Talk on Invisalign – Flexible options for busy lives.
- Week 37: Fall Cleanings Reminder – Book your seasonal cleaning today.
- Week 38: Why Fluoride Treatments Matter – Boosting tooth strength.
- Week 39: Your End-of-Summer Smile Check – Finish summer with confidence.
Q4: Benefits Reminder & Holiday Focus (Weeks 40-52)
- Week 40: Fall Whitening Specials – Get holiday-ready smiles.
- Week 41: Halloween Tips – How to enjoy candy without cavities.
- Week 42: Use It or Lose It! – Insurance benefits expire soon. Book now.
- Week 43: Avoid Holiday Dental Emergencies – Last-minute checkups.
- Week 44: November Cosmetic Specials – Smile bright for holiday photos.
- Week 45: Gum Health & Heart Health – Why oral care affects overall health.
- Week 46: Kids’ Dental Health During Holidays – Managing sugar intake.
- Week 47: Holiday Season Smile Boost – Limited-time whitening deals.
- Week 48: Top Dental Resolutions for 2026 – Plan for a healthier smile.
- Week 49: Countdown to Benefits Expiry – Last call for year-end appointments.
- Week 50: Holiday Greetings – Warm wishes from your dental care team.
- Week 51: New Year Appointments Open – Book your spot for 2026.
- Week 52: Thank You & Happy New Year! – Reflecting on a year of healthy smiles.